• to provide the products and services you have purchased or requested;

• to support your vehicle, products and services;

• to communicate with you about your vehicle, products or services;

• to diagnose, repair and track service and quality issues;

• to install and configure changes and updates to your services;

• to authenticate users of our products and services;

• to evaluate the performance and safety of our vehicles, products and services;

• to improve the quality of our vehicles, products and services;

• to operate the Bentley website and digital properties and customise the content;

• to verify your eligibility for certain programs or benefits;

• to comply with legal requirements;

• to protect the safety, property or rights of Bentley, vehicle owners, registered users, drivers, passengers or others;

• to prevent and detect fraud or misuse of vehicles, products or services;

• to maintain internal records;

• for marketing purposes to inform you about relevant products and services;

• in order to discover trends and segments within our audience and strategically assess their preferences, in order to innovate new products and services;

• to learn about public and customer perception of our brand, products and services, in order to optimise them for specific audience segments.

We also use or share your information in an anonymised or aggregate manner for purposes including research, analysis, modelling, product or service improvement, and aggregated information services such as traffic reporting.

We use the information provided in association with a Bentley service request to evaluate your service needs and remind you to schedule a service appointment as indicated in your contact preferences. A Bentley service representative may contact you via phone, email, text message, social media, direct messaging or letter to schedule a service appointment. Your preferred Bentley Retailer can also access this data for the purpose of preparing for a service appointment, contact initiation and execution of the individual services.

How to Opt Out of Marketing
You have a choice as to whether to agree to receive marketing information and services and you will be asked for your consent to receive such information. If you no longer wish to receive marketing information or you wish to update your preferences then please contact us here or by using the details below.

• To our authorised retailer and repairer network – to provide you with information on the service requirements of your vehicle, product recall and safety information, warranty information, new product launches and events.

• To our approved roadside assistance partner.

• To our approved agencies – in the event that you have subscribed to receive Bentley marketing material, for the purpose of notifying you of new Bentley products, events, and news that may be of interest to you.

• To our mailing house – to provide you with the Bentley magazine.

• A market research provider - for purposes including research, analysis, modelling, product or service improvement.

We may also share your information with selected third parties such as analytic and search engines providers that assist us in the improvement and optimisation of our site, advertisers and advertising networks and marketing agencies in order that they may select and provide you with adverts or information that may be of interest to you about Bentley. Our suppliers listed in the categories above may change from time to time, and as a result, and in order to comply with the confidentiality provisions of our commercial contracts, we do not publish a list of our individual suppliers by name.

PLEASE NOTE:
In the event that you receive services from our partners listed above, you may receive requests from those organisations to market their products or services directly to you. We cannot accept any responsibility where you agree to these requests – your rights as a data subject must be enforced directly with those organisations. If in doubt, please contact us for further details.

We will securely store your data until you instruct us otherwise or in accordance with current UK Data Protection Law unless otherwise stated.

For any of the following requests you can contact us by email or post, at:

SubjectAccessRequests@contact.bentleymotors.com

SAR @ Bentley Motors Limited, Parklands, 825a Wilmslow Rd, Didsbury, Manchester, M20 2SN, United Kingdom 

Access to your personal data 
You have the right to request a copy of the personal information that we, or our partners, hold about you. This is formally known as a “Subject Access request”. We will not charge you for handling this request, but we reserve the right to refuse clearly unfounded or repetitive requests. Where we refuse your request we will confirm your right to complain to the Information Commissioner’s Office (ICO), and to a judicial remedy, as quickly as we can - but at the latest within one month.

When submitting your request, it would assist us if you could specify the information or processing activities which you’d specifically like to see. You will also need to provide proof of your identity. We will respond to your request as quickly as we can, but at the latest within one month of receipt (unless the request is complex – in which case it might take a further two months).

Erase, restrict or object to our processing of your personal data
In certain circumstances you are entitled to restrict or ‘block’ the processing of your personal data, or to object to the processing of your personal data. From 25 May 2018 you will also have the right to have your personal data erased (also known as a ‘the right to be forgotten’). However we are permitted to refuse your request if there is a legitimate reason for us to keep the data. Where you have entered into a contract with us you cannot exercise your right to be forgotten as we have a legitimate interest to continue processing your personal data. This includes the personal data that we hold on you and also the data that we disclose to our partners (see “DISCLOSURE OF YOUR INFORMATION”).

These circumstances include:

• Where you consented to us processing the personal data, and want to withdraw that consent;
NB Please note that we only obtain your consent for our marketing activities, and you can easily change your preferences at any time.

• Where your personal data is no longer needed for the reason it was collected – for example, when the contract between us has expired;

• Where you contest the accuracy of the personal data that we hold on you, and require us to restrict any further processing until the accuracy of the personal data has been verified;

• Where you object to us processing your personal data and there is no overriding legitimate interest for us to continue processing your personal data;

• Where your personal data is being unlawfully processed and you require us to restrict or erase your data;

• If you need us to restrict the personal data in order to establish, exercise or defend a legal claim.

• Where your personal data needs to be deleted in order to comply with a legal obligation;

• Where the personal data being processed relates to a child;

Correct your personal data
You have the right to have your personal data corrected if it is inaccurate or incomplete. This will include the data that we and our partners hold on you. In many instances you can simply call or email our customer team on +44 (0)1270 444 450 or ContactBentley@contact.BentleyMotors.com, however you can also direct your request to our Data Protection Officer, you can contact us by email or post, at: DPO@bentley.co.uk. The Data Protection Office, Bentley Motors Limited, Pyms Lane, Crewe, Cheshire, CW1 3PL, United Kingdom.

Export your personal data
From 25 May 2018, you will have the right to receive your personal data in a format that can be easily transferred to, and used by, an alternative service provider. This is formally known as “data portability”. We will not charge you for this request.

We will supply you with the relevant personal data in a format which is readily accessible by most IT systems (usually CSV format). We can also send this data directly to an alternative service provider, where this is technically possible. We will respond to your request as quickly as we can, but at the latest within one month of receipt (unless the request is complex – in which case it might take a further two months).

Complain to the Information Commissioner's Office
The Information Commissioner's Office (ICO) regulates the processing of personal data. We are registered with ICO as a data controller and our registration number is Z7183951.

Please direct any queries or complaints directly to us in the first instance (contact details provided above). If you do not agree with the way we have processed your data, or responded to your concerns, you can submit a complaint to ICO or the supervisory authority in the place of your habitual residence. However, as the UK supervisory authority, the ICO will be the lead supervisory authority in the event of any complaint:

ICO website: https://ico.org.uk/
ICO contact details: https://ico.org.uk/global/contact-us/

+44 (0)1270 653 653

Brand Communications Team, Bentley Motors Limited, Pyms Lane, Crewe, Cheshire, CW1 3PL United Kingdom

If you wish to contact one of our Regional Offices please use the contact information contained on the Contact Us section of this website.

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